From “How AI Changes Your Customers: The Marketing Guide to Humanity’s Next Chapter” by Mark Schaefer So how does a brand make it onto an AI’s shortlist? Andy Crestodina, the founder of Orbit Studios, is on the cutting edge of strategies to influence the AI algorithms. He contends that traditional content marketing works, but with […]

From “World of Wonders: A Spirituality of Reading” by Jeff Crosby “I believe reading is worship,” Byron Borger boldly writes in an essay on reading. “God tells us that we are called to love Him with all our minds. So the mandate to use our mind is not just for intellectuals or scholarly types or

read the free article here by Mark Schaefer Excellent article

From “Secrets in the Dark: A Life in Sermons” by Frederick Buechner Do not misunderstand me about moralists. The ecclesiastical body to which I am answerable as a minister would, I am sure, take a rather dim view of it if I were to say, “Down with moralists!” But as a matter of fact that

From “The Language of the Soul: Meeting God in the Longings of Our Hearts” by Jeff Crosby  Saudade – A vague and constant desire for something that does not and possibly cannot exist, for something other than the present, a turning toward the past or toward the future; not an active discontent or poignant sadness

From “Sacred Compass: The Way of Spiritual Discernment” by J. Brent Bill The novelist Vinita Hampton Wright talked to me about the seasons of her life and the leadings that accompanied them. During her twenties, she experienced a strong leading to do mission work outside the United States. “That desire was confirmed,” she said, “by

By Mark Schaefer Read the free article here

From “Innovation and Entrepreneurship” by Peter F. Drucker “Innovation,” then, is an economic or social rather than a technical term. It can be defined the way J. B. Say defined entrepreneurship, as changing the yield of resources. Or, as a modern economist would tend to do, it can be defined in demand terms rather than

From “On the Brink of Everything: Grace, Gravity, and Getting Old” by Parker J. Palmer One day, Listened to a taped talk that Thomas Merton, the Trappist monk, had given to a roomful of would-be monks at the Abbey of Gethsemane, where Merton was novice master. Addressing the super-pious young seekers in his care, Merton

From “Where Good Ideas Come From: The Natural History of Innovation” by Steven Johnson Lifestyles or interests that deviate from the mainstream need critical mass to survive; they atrophy in smaller communities not because those communities are more repressive, but rather because the odds of finding like-minded people are much lower with a smaller pool