communicators of today need a new title: that of trust agent
From “Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust” by Chris Brogan and Julien Smith We all know what the word media means, but in his 1964 book, Understanding Media: THe Extensions of Man (from which comes the famous slogan, “The medium is the message”), author Marshall McLuhan describes a […]
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