Nine ideas to market to young people who avoid marketing
By Mark Schaefer Read the free article here
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The key is reconnecting
From “Give and Take: Why Helping Others Drives Our Success” by Adam Grant One of Rifkin’s maxims is “I believe in the strength of weak ties.” It’s in homage to a classic study by the Stanford sociologist Mark Granovetter. Strong ties are our close friends and colleagues, the people we really trust. Weak ties are
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Another Moment
From “Listening to Your Life: Daily Meditations with Frederick Buechner” by Frederick Buechner AND THEN, FROM wherever it is that they come from, there came another moment. Not long after A Long Day’s Dying was published, a man I scarcely knew asked me to have lunch with him. He was one of the ministers who
something I can’t not do
From “Let Your Life Speak: Listening for the Voice of Vocation” by Parker J. Palmer Vocation at its deepest level is not, “Oh, boy, do I want to go to this strange place where I have to learn a new way to live and where no one, including me, understands what I’m doing.” Vocation at
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Marketing’s Biggest Challenge starts NOW
The word of this decade is TRUST An excellent article by Mark Schaefer
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probably because we do not want to see it
From “Falling Upward: A Spirituality for the Two Halves of Life” by Richard Rohr In legends and literature, sacrifice of something to achieve something else is almost the only pattern. Dr. Faust has to sell his soul to the devil to achieve power and knowledge. Sleeping Beauty must sleep for a hundred years before she
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The Sacred Compass
From “Sacred Compass: The Way of Spiritual Discernment” by J. Brent Bill The sacred compass also shows us that the path of discernment is unique to each person. The sacred compass leads each of us to the life only we can live.
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Setting the Standards
From “Innovation and Entrepreneurship” by Peter F. Drucker To take a specific example, hamburger stands have been around in the United States since the nineteenth century; after World War II they sprang up on big-city street corners. But in the McDonalds hamburger chain – one of the success stories of the last twenty-five years –
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How do you measure the value of a brand community? Ten ideas.
By Mark Schaefer Read the free article here
How do you measure the value of a brand community? Ten ideas. Read More »