Drucker’s five questions connected to marketing strategy today
By Mark Schaefer Read the free article here
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By Mark Schaefer Read the free article here
Drucker’s five questions connected to marketing strategy today Read More »
From “World of Wonders: A Spirituality of Reading” by Jeff Crosby I recently attended an exhibit of more than 100 profoundly moving images taken by the famed photographer Steve McCurry. He may be best known for his 1984 portraiture of the green-eyed Afghan girl Sharbat Gula in a refugee camp outside Peshawar, Pakistan, in the
Reading Around the World Read More »
From “How AI Changes Your Customers: The Marketing Guide to Humanity’s Next Chapter” by Mark Schaefer When AI systems handle complex problem-solving, data analysis, and even creative processes, humans experience what researchers refer to as cognitive offloading. We turn to ChatGPT instead of struggling to come up with your own ideas. We get summaries instead
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There’s a Good Reason You Can’t Concentrate Read More »
By Shelly Palmer Google just opened Google Vids to anyone with a Google account. The AI-powered video creation tool now lets free users generate up to 10 high-quality video clips each month using Veo 3.1. Google AI Pro and Ultra subscribers get custom music generation via Lyria 3, as well as customizable AI avatars and
From “Secrets in the Dark: A Life in Sermons” by Frederick Buechner From the Foreword by Brian McLaren: I have no desire to analyze what makes Buechner’s writing and preaching so extraordinary. Neither do I want to account for Bob Bylan’s raspy mystique, the peculiar beauty of a rainbow trout in a riffle, or a
I simply want to enjoy them Read More »
From “Falling Upward: A Spirituality for the Two Halves of Life” by Richard Rohr Most people are trying to build the platform of their lives all by themselves, while working all the new levers at the same time. I think of CEOs, business leaders, soldiers, or parents who have no principled or ethical sense of
when we try to live life backwards Read More »
From “The Speed of Trust: The One Thing That Changes Everything” by Stephen M. R. Covey One time I hired a guide to take my fly fishing in Montana. As I looked out over the river, he said, “Tell me what you see.” Basically I told him I saw a beautiful river with the sun
“Do you see any fish?” Read More »
From “How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion” by David McRaney When I asked Broockman and Kalla for a lead or two, they said to look deeper into something psychologists call elaboration, a state of active learning in which a person unpacks a new idea by relating to something they already
overconfident in our understanding of the issues Read More »
By Mark Schaefer Read the free article here
Your Content Marketing Survival Plan: Abandon the Attention Economy Read More »