From “How AI Changes Your Customers: The Marketing Guide to Humanity’s Next Chapter” by Mark Schaefer
Not every decision will be made by a thinking bot. Consumers are often irrational and tend to make purchasing decisions based on emotions.
People may start with the crystalline logic of AI, but they can ultimately make a purchase based on their gut instinct.
If AI filters out nuance, the brands that spark emotional response will break through. Emotional resonance becomes the rare differentiator in an increasingly automated consumer journey.
AI is brilliant at recombining existing patterns, but it can’t feel. It can’t be a surprise.
Human creativity thrives on ambiguity, emotion, humor, surprise, and the messy, irrational magic AI can’t replicate.