From “How AI Changes Your Customers: The Marketing Guide to Humanity’s Next Chapter” by Mark Schaefer
Humans are changing. If we don’t understand the people we’re trying to reach, we’ll be shouting into the void.
Think about it:
- When your customer turns over their capacity for deep thinking to an AI bot, how do you communicate complexity?
- When machines curate their ideas, information, and entertainment, what actually moves them?
- When some people prefer the empathy and attention of a non-human, what does a customer “relationship” mean anymore?
- When their very sense of self is shaken because a machine now performs their jobs, what motivates our customers to care?