From “How AI Changes Your Customers: The Marketing Guide to Humanity’s Next Chapter” by Mark Schaefer
We’re living in an era when bots may be more empathetic than your best friend, spouse, or even your professional therapist.
In a study that would have sounded like sci-fi a few years ago. AI was tested against licensed therapists. The researchers asked participants to rate which responses they found more helpful and compassionate. Human versus machine.
Guess what?
The bots won. On empathy. On helpfulness. On cultural competence. They were more convincingly human than the real experienced therapists.