Myth and Reality

From “The Speed of Trust: The One Thing That Changes Everything” by Stephen M. R. Covey

Myth: Trust is soft.

Reality: Trust is hard, real, and quantifiable. It measurably affects both speed and cost.

Myth: Trust is slow.

Reality: Nothing is as fast as the speed of trust.

Myth: Trust is built solely on integrity.

Reality: Trust is a function of both character (which includes integrity) and competence.

Myth: You either have trust or you don’t.

Reality: Trust can be both created and destroyed.

Myth: Once lost, trust cannot be restored.

Reality: Though difficult, in most cases lost trust can be restored.

Myth: You can’t teach trust.

Reality: Trust can be effectively taught and learned, and it can become a leverageable, strategic advantage.

Myth: Trusting people is too risky.

Reality: Not trusting people is a greater risk.

Myth: Trust is established one person at a time.

Reality: Establishing trust with the one established trust with the many.

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