Your personal brand is not about you (surprise!)
By Mark Schaefer Read the free article here
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Marketing
The Recipe
From “Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds” by Mark W. Schaefer The formula from the Ferriss case study and my research is the recipe we’ll follow for the rest of the book. If we aren’t born into Cumulative Advantage, we can go around the system and
This is the most important word in marketing
“In every business, for every product, you’re dealt a certain hand of cards and your job is to figure out how to maneuver.“ By Mark Schaefer Read the free article here
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Why FrameLab left Substack
Note: this post contains several things I did not not previously know about Substack… Read the free article here
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How To Increase Your Integrity
From “The Speed of Trust: The One Thing That Changes Everything” by Stephen M. R. Covey So how do we go about increasing our integrity? First, we need to consider what degree of integrity we currently have. At this point, you might find it helpful to review the following questions based on the self-assessment questionnaire.
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A Seasonal Model for Publishing
The last in the series “Is Publishing Sustainable?” by Kaitlin Curtice Read the free article here
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Nine ideas to market to young people who avoid marketing
By Mark Schaefer Read the free article here
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Marketing’s Biggest Challenge starts NOW
The word of this decade is TRUST An excellent article by Mark Schaefer
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How do you measure the value of a brand community? Ten ideas.
By Mark Schaefer Read the free article here
How do you measure the value of a brand community? Ten ideas. Read More »
Why Trust Agents?
From “Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust” by Chris Brogan and Julien Smith Having learned about the rainbow while we were growing up, almost any of us could easily recite its spectrum of colors without a problem: red, orange, yellow, green, blue, indigo, and violet. But were you