From “Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust” by Chris Brogan and Julien Smith Having learned about the rainbow while we were growing up, almost any of us could easily recite its spectrum of colors without a problem: red, orange, yellow, green, blue, indigo, and violet. But were you […]
By Mark Schafer I believe that the needs identified here are increasingly applicable across the age spectrum, but I totally understand why that is even more the case for Gen-Z. Read the free article here
From Memes to Memories: Gen-Z’s Quest for Shared Experiences Read More »
By Mark Schaefer Read the free article here
Content Shock and How To Overcome It Read More »
From “Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust” by Chris Brogan and Julien Smith We all know what the word media means, but in his 1964 book, Understanding Media: THe Extensions of Man (from which comes the famous slogan, “The medium is the message”), author Marshall McLuhan describes a
communicators of today need a new title: that of trust agent Read More »
Note from Brian: As I’ve said many times, building awareness on social media has become increasingly very difficult… Read the free article here
Nobody Knows What’s Happening Online Anymore Read More »
By Mark Schaefer Read the free article here
Break writer’s block with one true sentence Read More »
From “Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust” by Chris Brogan and Julien Smith Trust agents have established themselves as being non-sales-oriented, non-high-pressure marketers. Instead, they are digital natives using the Web to be genuine and to humanize their business. They’re interested in people (prospective customers, employees, colleagues, and
Read the free article here.
50 Best Uses of ChatGPT for Business Read More »
From “Falling Upward: A Spirituality for the Two Halves of Life” by Richard Rohr Most of us are never told that we can set out from the known and the familiar to take on a further journey. Our institutions and our expectations, including our churches, are almost entirely configured to encourage, support, reward, and validate
When we get to the top our ladder is leaning against the wrong wall Read More »