Marketing

The Recipe

From “Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds” by Mark W. Schaefer The formula from the Ferriss case study and my research is the recipe we’ll follow for the rest of the book. If we aren’t born into Cumulative Advantage, we can go around the system and

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How To Increase Your Integrity

From “The Speed of Trust: The One Thing That Changes Everything” by Stephen M. R. Covey So how do we go about increasing our integrity? First, we need to consider what degree of integrity we currently have. At this point, you might find it helpful to review the following questions based on the self-assessment questionnaire.

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Why Trust Agents?

From “Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust” by Chris Brogan and Julien Smith Having learned about the rainbow while we were growing up, almost any of us could easily recite its spectrum of colors without a problem: red, orange, yellow, green, blue, indigo, and violet. But were you

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