Marketing

we get to the top our ladder is leaning against the wrong wall

From “Falling Upward: A Spirituality for the Two Halves of Life” by Richard Rohr Most of us are never told that we can set out from the known and the familiar to take on a further journey. Our institutions and our expectations, including our churches, are almost entirely configured to encourage, support, reward, and validate …

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priorities, balancing plans with opportunities, and allocating your resources

From “How Will You Measure Your Life?” by Clayton M. Christensen, James Allworth, and Karen Dillon The final element is execution. The only way a strategy can get implemented is if we dedicate resources to it.  Good intentions are not enough – you’re not implementing the strategy that you intend if you don’t spend your …

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How can we be heard?

From “Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds” by Mark W. Schaefer The Principle of Cumulative Advantage states that once a person gains a small advantage over others in their field, that advantage will compound over time into increasingly larger advantages. But not always. This book explores …

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How do minds change?

From “How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion” by David McRaney I looked for a scientist who could help me answer a question I had never really considered asking, one that was now making my brain itch. Why do we argue? What purpose does it serve? Is all this bickering online …

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